MARKETING

You need sales!!

Where are they?

Mexico and Latin America

is an often overlooked region

Many sales executives lack knowledge of the region, and wrongly assume that 

• there is no volume
• no one pays their bills
• the complexities outweigh the benefits
• products must be changed to local tastes
• pricing needs are far too low
• relationships are short-term
• language issues impede growth
• cultural issues block success 

Each and every one of the erroneous assumptions listed above is exactly the reason why enlightened companies are finding open fields in which to firmly plant additional and permanent sales volume. 

At a time when

EVERY SALE COUNTS

 why not explore new areas for additional sales?!!

1. 20 principal countries with developed markets for furniture

2. Population in excess of half a billion people (580 million)

3. Established national & international mass merchants and chains

4. Furniture buying potential in excess of US$35 billion

5. Fast growing population in the vital 25-39 furniture buying demographic

6. Growing purchasing & credit power for globally-styled consumer goods

7. Far less regional style changes due to television, movies and Internet

8. Fewer and weaker competitors to overcome than in the USA marketplace

In bad times good companies open new markets.  LATIN AMERICA is ready to explode!!

Consider this ... creating, building and strengthening LASTING furniture business in Latin America makes sense.  Your new customers will be ready to do significant ADDITIONAL volume for the foreseeable future.

Developing ADDITIONAL and PERMANENT customers is imperative to the long-term success of global furniture corporations.  

Ask us how we can help you expand in the region.